Joining YT Industries placed me inside one of the most influential brands in modern mountain biking. Working alongside elite athletes and creatives I’d grown up admiring, it was a masterclass in how high-level content is produced and how top-tier marketing teams operate at scale.

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As the sole content creator for the entire North American region, I owned the full content pipeline from concept through capture and final delivery, operating within YT’s bold visual language and fast-paced workflow. Guided by the brand’s Live Uncaged ethos, I contributed to global campaigns, covered live events, supported product launches, and built brand storytelling that connected athletes, products, and marketing objectives into cohesive creative narratives.​​

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My time at YT strengthened my marketing instincts, expanded my technical skillset, and sharpened my creative confidence. It solidified my ability to operate both autonomously and collaboratively inside a global-scale brand environment, consistently delivering polished, on-brand assets under pressure.​